OWC1:1 online coaching for ambitious men who've built everything except the physique underneath. A system you can trust, installed properly — and eventually run yourself.
The Built For Life Blueprint.
You've built a career, a business, maybe a family. You've optimised your mornings, your finances, your sleep. But fitness keeps slipping through the gap — and it's the one area your usual approach hasn't cracked.
You've read the books, tracked macros for three weeks, tried the routines. The knowledge is there. The system isn't.
You want to look lean, strong and capable — without being in the gym six days a week or turning down dinner with clients.
There's a quiet gap between the man you see in your head and the one looking back at you. That gap is the real reason you're here.
You don't need motivation. You need a system you trust, handed over by someone who can actually hand it over.
Three sequential phases. Not a diet, not a programme — a system that takes you from where you are now to a body you can hold for the rest of your life without thinking about it.
Strip fat. Keep the muscle.
Structured training paired with a sustainable deficit. We get you leaner without the crash — and more importantly, we build the habits underneath it so the result actually sticks.
The phase most coaches skip.
After the cut we bring calories back up, strategically. We repair the metabolism, lift the diet fatigue, and put you in a position where your result holds instead of bouncing straight back.
Size, without losing the edge.
Metabolism recovered, habits locked in. Now we add size in a controlled surplus. Because the foundation is there, you stay relatively lean while you build.
A plan-and-go PT gives you one or two of these. We run all six — because that's what actually produces a result that holds.
Fully individualised programming built to fit the schedule you already have. Progressive overload, proper volume targets, strategic exercise selection — delivered via Trainerize and designed to produce a result in 3–5 sessions a week, not 6.
The principles behind every calorie and macro decision. You stop guessing and start understanding — so food choices hold up whether you're at home, at a client dinner or in a different time zone.
The framework applied. Protocols for eating out, travel, weekends and social weeks — so you stay on plan without refusing dinner or spending a Saturday measuring rice.
Weekly written check-ins, direct coach access and real human coaching. Data reviewed properly, adjustments made on purpose, and someone in your corner who actually notices when you start to drift.
The pillar most coaches don't even consider. We shift how you see yourself — from the guy who can't stick to diets to the man who just lives this way. That identity shift is what makes the result permanent.
A clear roadmap of what happens and when — so you know how long each phase takes, what to expect, and why. You stop chasing and start executing, because the path is mapped and the timeline is honest.
Everything, from day one. One app, one coach, one plan — with a human behind it keeping you on track. Ollie Wildman Coaching delivers it end to end.
Built around your schedule, equipment and level. Delivered inside Trainerize with demos, tempos and notes.
Calorie & macro targets built to fit real life — eating out, travel, weekends included.
Every week. Reviewed properly, responded to personally. This is where the adjustments live.
WhatsApp / in-app messaging when you need it. Not a ticket system. An actual coach.
The why behind every decision. So you can eventually run this without me.
Lean & Strong → Metabolic Rebuild → Lean Gains. Not just a cut, not just a bulk.
Coaching at Ollie Wildman Coaching is delivered 1:1 by qualified human coaches. Every check-in, every adjustment, every conversation — with a real person.
BSc Sport & Exercise Science from the University of Birmingham. 8+ years coaching ambitious men. Built the Built for Life method, oversees every client.
Qualified strength and nutrition coach. Manages 1:1 client progression day to day, specialising in sustainable physique transformation.
Qualified coach with a focus on long-term sustainability, client education and the identity work that makes results stick.
Every check-in, every adjustment, every conversation — with a real human.
Real Ollie Wildman Coaching clients, real changes — shared with permission. You can get a serious result in the first 12 weeks. A full transformation like Dave's or Ricky's is a longer game — measured in years, not weeks.
Before working with Ollie I was training pretty consistently and had a decent base, but I'd hit a bit of a plateau. I'd worked with another coach before and didn't really trust the direction or reasoning behind things, so it started to feel like I was just ticking boxes.
At a certain point I realised I wasn't actually learning anything I could take forward on my own. I needed better direction and someone who could explain what was going on and how to structure things myself. I worked with Ollie over 6 months to get my head around how he sets things up, then run with it on my own.
Since then, the main difference is I have a much deeper understanding of what I'm doing. I've definitely made progress, but more importantly I know why things are set up the way they are, which gives everything more purpose and focus.
I'd recommend him to anyone, but especially if you're starting out. Would've saved a lot of time if I'd just done that from the beginning. If you're on the fence, it's worth it just for the understanding you get out of it.
Dave went from overweight, unfit and unable to stay consistent — juggling a busy job and family life he couldn't get to where he wanted on his own. Fast forward to now: the strongest, fittest and healthiest he's ever been in his early 40s. Reckons he'd beat the 20-year-old version of himself all day.
Sam went from confused and inconsistent to being the leanest, strongest and healthiest version of himself at 41.
Arran was brand new to the gym — skinny fat and had never built muscle before. After 16 weeks with OWC he built more muscle than he's ever had before, plus an insane amount of strength to go with it. He now feels in complete control of his nutrition and physique.
Jake went from skinny fat, inconsistent and confused about how to get results around a busy schedule to lean, shredded, athletic and stronger than ever in just 16 weeks.
Alberto lost 15kg in just 16 weeks, built considerable strength and muscle, and regained his confidence.
“Finally stopped the all-or-nothing pattern I'd been stuck in for five years. I actually look forward to training now.”
“The reverse diet phase blew my mind. I ate more and still held the result. Wish I'd done this years ago.”
“Running a business and training properly felt incompatible. Ollie made the system fit the life I already had.”
Seven years in corporate IT recruitment in Manchester and London. Long hours, big nights, eating out four times a week. And somehow, through all of it, I kept the physique and the training because I'd built a system that fit around how I actually lived.
Before that — sport and exercise science at Birmingham, a season in the mountains, then years of travelling, still lean, still training. The method wasn't designed on a spreadsheet. It was pressure-tested on my own life for over a decade.
Now I hand it to the guys who've been where I was — bright, ambitious, capable everywhere except the gym. My job is to get them to the other side, and then out the door living it without me. That's Ollie Wildman Coaching.
Most common questions. If yours isn't here, it'll be on the application call.
Men, typically 28–45, who've tried before — gym phases, diets, probably a coach — but haven't made it stick long term. You're busy, capable, successful in other areas, and quietly frustrated that fitness is the one thing you haven't cracked.
Coaching at Ollie Wildman Coaching is delivered 1:1 by qualified human coaches. The team is Ollie Wildman (founder & head coach), Jalen Wilson and Joseph Fogliani. Every check-in, every adjustment, every conversation is with a real human. There is no AI coaching or automated responses involved.
Three months is the minimum because less than that isn't honest — you can't run the full method in 8 weeks. Most clients end up staying 6–12 months so we can work through the Lean & Strong → Metabolic Rebuild → Lean Gains sequence properly.
Ollie Wildman Coaching operates on standard commercial coaching agreements. Minimum block is 3 months because the method needs that time to run properly. Terms are clearly documented before any commitment, with defined obligations on both sides. You receive the full contract via DocuSign before payment so you can review every clause.
No. The programming is efficient by design — typically 3 to 5 sessions a week depending on your schedule and goal. We build it around the life you actually have, not the one you'd need to clear for fitness.
Trainerize. You get your programme, demos, check-ins, nutrition targets and direct messaging all in one place. Clean delivery, nothing cobbled together.
Ollie Wildman Coaching LLC is a registered business in the UAE. Contracts are processed through DocuSign, payments through Stripe under standard merchant terms. The business has worked with 500+ men across the UK, USA, Australia, New Zealand and Canada. You can verify the business at instagram.com/olliewildman, on LinkedIn, or by emailing hello@olliewildmancoaching.com.
Usually because you got a plan, not a system — and nobody taught you the why. We run all six pillars (including the education and identity work) so you leave coaching able to run this yourself. The goal is independence, not dependency.
Yes, and I expect you to. A method that only works when life is perfect isn't a method. We build protocols for weekends, travel and social weeks so you can live normally and still make progress.
You fill out a short form. If we're a fit, we get on a call to map out what you want and how we'd get you there. If we're not a fit, I'll tell you and point you somewhere better.
DM me “COACHING” on Instagram. If we're a fit, we'll get on a call. If we're not, I'll point you somewhere that is.